Design leadership · Strategy · Systems

I'm Lauren. My first love was building products.

More recently, I've been leading a design team — helping shape the direction of our products and building practices that make good design and experience easy.

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2024 — 2025

Digital customer experience transformation

How do you know something even needs transforming? Rarely a roadmap — usually dissonance. Bringing four years of scattered customer insight together into three service blueprints that reframed how the business saw its own customer experience.